This weekend, I wrote quite a bit on DCLK’s acquisition by Google, questioning the price paid, the potential risks, the repercussions for DCLK’s competitors, the losers in the deal as well as MSFT’s reaction.
I did question the wisdom of the deal and mainly, the gaga-ness of some who felt that this would help Google make inroads in the media business, arguing: saying that Doubleclick is in the media business is akin to saying that Microsoft is really in with ad agencies because ad agencies use Powerpoint in their client pitches.
Apparently, Google wants to change that, too. This isn’t going to shock anyone, but still…
From the Official Google Blog:
Well, we tried to keep it a secret as long as we could, but to be honest, we’ve been dying to tell you about the bun we’ve got in the oven. We’ll soon be welcoming a new addition to the Google Docs & Spreadsheets family: presentations.
Redmond can’t be pleased about that, either.
Related:
:: Will MSFT get into content?
:: Is Content the new Software?
Where it matters, clearly:
Paradigm-busting companies like Microsoft and Google don’t come along very often in high tech - maybe once a generation. What’s different this time is the speed with which Google came to the fore. The Google guys, Sergey Brin and Larry Page, pulled off the same tricks in less than six years and before they turned 30. Their company logged its first billion in revenue far faster than Microsoft did. It hired its 1,000th employee far sooner than Microsoft did. It made its founders billionaires far more quickly than Microsoft did.
Courtesy of Fortune.