Sometimes being a blogger and a web entrepreneur is a challenge because the former wants to write something that the latter is eager to boast about but can’t for business purposes.
Regardless of that, a few months after the founders of KaZaA and Skype, Janus Friis and Niklas Zennström, rechristened The Venice Project as Joost, the project launched on Tuesday. Today, WatchMojo.com joined the list of media and entertainment companies such as Viacom, CNN, Turner, Sony Pictures Television, CBS, Warner Music Group and the NHL as content partners for the new video platform that aims to become the destination for a high-quality television experience online.
Yes, on the one hand, I want to pinch myself and ask “what are we doing amongst such a great crowd,” but then I look at a few of our recent clips and understand what Joost saw in our programming.
Having been privy to a lot of information early on, and not in a mood to check back on the NDA, I’ll let others around the Web pontificate on what’s under the hood, industry landscape repercussions and the company’s potential and challenges.
But what I know as an online-only video content producer for broadband platforms is that joining the roster of an ambitious company like Joost is one helluva validation of our content and company.
I personally want to thank Joost and WatchMojo.com employees for seeing this relationship go from concept to reality, and look forward to making this a great partnership. Seeing Joost sign up over thirty marquee, premiums advertiser (including Coca-Cola, HP, Intel and Nike), we don’t doubt that it will be just that.
The service is initially targeting English audiences in the US and UK, but does have plans for other languages, which is great since we have Spanish, French and other programming within our library of 4,000 video clips which amount to over 200 hours of broadband content.
Expect many more announcements such as this one to come from WatchMojo.com and learn more about Joost here.
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