The Washington Post is now running with this, too.
Here’s what I am hoping, as a Yahoo! shareholder:
- Jerry Yang is in, he’s got time on his side in the sense that he has the trust and confidence of insiders.
- But, he knows that he does not have too much time because every day that rolls by Google strengthens its grip around the Web, MSFT gets more and more desperate to become as relevant online as they are on the desktop.
- So, he lets the rumor of giving up a stake to News Corp. in exchange for MySpace to circulate, to get potential bidders excited about Yahoo! MSFT it was rumored was willing to bid $50B for Yahoo! There’s also AT&T that has been rumored. Of course, Yang does not like MSFT products, so they say, but to swallow MySpace and give up 25% to Murdoch?
I hope it ain’t true.
Don’t get me wrong, MySpace is huge, and apparently Murdoch might toss in IGN… but having been inside of IGN from May 2005 - December 2005 (News Corp. bought IGN in September 2005 for $650M) I can tell you for a fact that Yahoo! looked and passed up on IGN… so why would it want it now? Of course, a few in IGN said that “we don’t want to sell to Yahoo! because Yahoo! would change our name to Yahoo! Video Games and color everything purple.”
But, I digress.
Anyway, Yahoo! should make a run at Facebook, if they’re willing to value MySpace at anything north of $6B, let alone $12B, for how much FIM or MySpace is worth click here.
Better yet: Yahoo! is trying to get buyers excited and impatient. You know what they say: if you want to sell or raise financing, you shorten the time between the “for sale” sign goes up and when you want a deal done.
Of course, it’s not like Yahoo! started this rumor, David Faber did and today the London Times (part of News Corp.) ran with it. We wrote this morning how ballsy and brash that was on Murdoch’s behalf.
All to say, Yahoo! is certainly in play: it’s gobble or be gobbled, big time.
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