Two more sources have been added to the MetaMojo.com video search engine, it’s essentially a meta search for video. There are a lot of great teams of engineers working on tackling video search, MetaMojo.com provides a platform for these, and with our hundreds of thousands of video watching users on WatchMojo.com, we provide a natural distribution point for these partners.
Today we add Blinkx and Pixsy, two sites that I am a big fan of.
The design and layout is still very rough and this project is, like most online, still very much in testing. We’re about 75% done with the migration to a comprehensive redesign and relaunch on a new publishing platform, expect more tweaks and a new interface when that launches, very soon.
Here’s an example of a search for George Bush, for example.
Related:
- WatchMojo.com Unleashes 4,000 Proprietary, Original Videos Online
- Blinkx Joins WatchMojo.com Syndication Networks
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WatchMojo NewsletterI don’t de-emphasizing the pageview is a bad idea, it’s long overdue, but in typical knee-jerk reaction, by scrapping it altogether, Nielsen removes an important metric that provides an additional metric, check and balance, or audit, if you will.
Everyone in the media planning, buying and publishing industry knows of the shortcomings of pageviews, let alone as measured by Nielsen or comScore, but scrapping them is foolish. This is evidently an example of “we will never be able to accurately measure it, so we’ll scrap it”.
When something is broken, you fix it, you don’t shove it underneath the rug.
Related:
- Hold Off on the Page View Obituary, Please
- Landscape of the Online Advertising Marketplace and Ecosystem
Everyone is asking themselves, in a few years, will TV look more like the Web, or will the Web look like TV. Is it even worth asking? We’ll see. But I think that there will be a lot of times when Web content will be pulled to TV due to the larger ad market, than what many are expecting (for TV to push onto Web).
TV is a $75B ad market, the Web is a $500M video ad market (total video ads were $17B in 2006). The economics and technology just don’t support TV content to flood online… I think that a lot of Web video will migrate online. Not the bottom of the pyramid, but the middle part.
Yes, I’m biased (beause WatchMojo.com is becoming a leading player of that middle area), but I’m also on the front lines in web video and I clearly see market forces supporting this trend. It sounds laughable, but ask yourself this: if you are NOT ABC, NBC, CBS and FOX and are a second tier TV player, you’ll look for every imaginable advantage against the leading networks. A way to fight these players for ad dollars is by looking to the Web.
PLAY
