I’ve always been bullish on online video, enough to risk my shirt (pants and underwear too, while we’re at it) to build WatchMojo.com into a leader in the production, publishing and syndication of digital video.
But I’ve always been somewhat bearish about how much all surfers actually consumer web video. I must say, that all changed today with the following comScore figures (I always take these things with a grain of salt, but still…).
Summarizing the highlights, and they are highlights:
These are tipping point numbers: 3 out of 4? more than per day?
It’s funny, while these are macro-level stats, a lot of this reasonates with our stats in the micro-system that is WatchMojo.com. Then again, I can extrapolate the stats on our syndication network and trust me, this isn’t fluff… these numbers really are in line with what we’re seeing.
For example:
- 3 out of 4 users that visits the Mojo Supreme network that includes a bunch of content sees a video.
- the average video viewer sees 3 videos per visit.
What is really amazing is that online video has yet to take off, let alone crystalize.
Related:
- Read my lips: We’re not UGC!
- Understanding TV executives angst and envy
- TV vs Web Video Tug of War
- Will Digital revenues ever be incremental?
- Google’s Missing Piece of the Puzzle
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WatchMojo NewsletterYesterday Forbes ran an article titled Tech Boom, Media Bust, it talked about the efficiency and upside of online publishing in the tech trade sector. It was a no-brainer from start to finish if you work online or in tech in general, get your news online or, well, use common sense. I have always felt that newspapers and magazines will not disappear, but by the same token, some magazines should be online-only.
Case in point, today we learn that venerable Time is going to put the kybosh on Business 2.0 by September 2007. This is a normal thing to happen because in the wake of a slowdown in magazine advertising, Time will want to strengthen its core holdings (Time, SI, etc.). When B2.0 sees business blogs eating away more and more ad revenue, it makes less and less sense to maintain B 2.0 as a print mag.
The magazine should go online-only, despite its decent subscription figures:
Advertising revenue at Business 2.0 was down 38 percent through July 9 of this year, according to the Magazine Publishers of America. The most recent issue on newsstands ran a scant 102 pages, although summer months are traditionally lean for magazines.
At the same time, readers are still showing interest in the publication: in 2006 its paid circulation — 623,000, including newsstand sales — was roughly the same as 2005.
Read more on B2.0 getting the kybosh here.
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