I just posted something on the latest stats for online video ads. By 2011, the magic figure is now $10B.
$10B. That’s crazy. Don’t get me wrong, as a video producer I love hearing it, but consider this:
An estimate of the online video ad market for 2009 - set in 2004: $657 million
(Source)
An estimate of the online video ad market for 2009 - set in 2005: $1.5 billion
(Source)
An estimate of the online video ad market for 2010 - set in 2006: $2.3 billion
(Source)
An estimate of the online video ad market for 2010 - set in late 2006: $3 billion
(Source)
Wow. What happened in one year for the latest estimate to soar from $3B to $10B?
Anyone?