I don’t know who goes to greater lengths to make the web advertising space look bad: Valleywag or Silicon Alley - who along with Tech Crunch increasingly sound alike. But that’s a separate point.
I saw a headline off Valleywag that read: Online advertising growth to slow next year.
Makes for a good headline, too bad the interpretation and conclusion are both wrong.
For one, the graph Valleywag alludes to is eMarketer’s share of the online ad pie breakdown, and not growth rates:
Second, if you actually do the math, you see that 2007 to 2008 ad growth will come in at 28%, whereas 2006 to 2007 growth rates was a lower 26%. But, this little slip-up notwithstanding, Valleywag remains a very good source of info and Nicholas Carlson has been a nice addition to the site… but this begs the question, what’s up with all of the online ad market hating of late (at least on VW and SAI, Tech Crunch seems to have become F*ckedcompany 2.0 - but that’s another post for another day)?
More importantly, you will notice the material jump in market share for video, but this is nothing we have not covered recently:
- Video will surpass Search Ads by 2018
- Video vs. Search Ads - the looming war
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