Yahoo! is making a bold push into original sports content. According to IHT, via Valleywag, Walt Disney’s ESPN and Yahoo! are upping the ante in a bid to recruit sportswriters (shameless plug: you are aware that from 2000 to 2004 or so I penned about 500 or so sports business articles, right?).
This is as much of a no-brainer as you can get:
ESPN launched a magazine to compete with SI, small bidding war ensues.
Online sports surge in popularity; advertisers LOVE sports.
Yahoo! historically licenses content for hundreds of thousands of dollars, if not millions… eventually lightbulb goes off: why not pay to produce, instead of license the content. Content is king, but content is messy. But if you are Yahoo! - in fact the world’s #1 sports site with 22M users per month, you should create, not license it.
Long Yahoo! stock.
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