Earlier this week, News Corp.’s Dow Jones unit signed a deal giving Microsoft the right to power search results, paid search results and contextual text ads on Wall Street Journal, Barron’s and Marketwatch.
I noted that this was a shrewd move by Rupert Murdoch to cut a deal with both Google and Microsoft, given Google’s existing $900M deal to offer the same on Fox Interactive Media. It was also an example of Mr. Murdoch getting the last laugh on critics who urged him to keep Dow Jones separate from News Corp.’s other assets…
Today, during Google’s analyst call, the company blamed softness and challenges in monetizing social networking advertising, not-so-subtly pointing the blame on MySpace.
I’ve always said that once the hippies out West put down the crack pipe and get off the social networking / community is love vibe, they’ll realize that advertisers cringe at UGC, social advertising and relying too much on the community…
My point is I am sure Google is being sincere… but maybe, just maybe, Eric, Sergey and Larry are not too pleased about Rupert Murdoch’s deal with Microsoft and this is simply a case of Google laying down the foundation to adjust the terms of the FIM deal to reflect the fact that a very valuable piece of real estate - and content (finance category) slipped through their fingers and landed squarely in Microsoft’s lap.
Related:
- Will Marketers Favor Content or Community
- Social Network Sites Losing Lustre?
- The Sound of Sucking: Social Networking Advertising
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