BUSINESS BLOGS
BUSINESS BLOGS
category: business
04 Mar 2008

In 4 years, video game advertising will be as big as online video advertising will be this year.

Huh?

Via Paid Content, video game advertising will grow to be a $1B segment by 2012, yet in 2008 alone, online video ads will cross $1B in the US, with $7.1B projected by 2012.

So in 4 years, web video advertising will be 7.1x larger than video game advertising.

Makes you wonder if the big media companies - Viacom, IAC, of note - are focusing in the right areas by investing in video games these days.