A few years ago (Bubble 1.0), GE’s Jack Welch set up a tracking stock for his “web ventures”. Suffice to say, it didn’t work. I’m not even sure if ever took off.
But reading about Google’s brain drain, I wonder, why doesn’t Google simply let those eager to leave a stable environment for startups with a new media fund?
Yes, the devil’s in the details (read: call me if you want me to help you set it up without the obvious pitfalls, conflicts etc.), but if I were the trifecta-of-paid-click-love, that’s what I would do.
I’m not saying all of those who leave Google for new ventures of competitors (read Facebook) would stay on, but trust me, a lot of people would…
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