Alley Insider’s Vasanth Sridharan states that “Being A YouTube Star Doesn’t Pay (Obviously)”. Brother, you don’t even know half of it. Case in point, from MSNBC:
In a tearful and furious YouTube video with close to 150,000 hits to date [editor’s note: who uses “hits” and second, it’s now at 1,500,000 streams], former actress and playwright (”Bonkers”) Tricia Walsh-Smith lashes out against her husband, Philip Smith, president of the Shubert Organization, the largest theater owner on Broadway.
She goes through their wedding album on camera, describing family members as “bad” or “evil” or “nasty,” and talks about how her husband is allegedly trying to evict her from their luxury apartment. She also makes embarrassing claims regarding their intimate life, and then calls his office on camera to repeat those claims to a stunned assistant.
The video is embedded below.
Anyway, this is both YouTube’s greatest strength and biggest weakness and what I consider the company’s greatest challenge as the site’s market share edges close to 80%, giving it an even more dominant position in video than parent Google has in search.
Users eat this stuff up, advertisers run for the hills. Alley Insider talks about a couple of directors who’ve yet to crack the code, I think those directors are going about it the wrong way. Not surprisingly, I think WatchMojo.com is going about it the right way, building a sustainable syndication business: we now have almost 1,400 videos on the site, and our streams are growing very quickly, best of all, it’s with content advertisers look for.
Anyway, bear in mind, YouTube is both promotional and commercial… I think for Hollywood directors, the platform’s promotional value is enough. For us made-for-web producers, eventually we have to make it commercial, and I think we are almost there.
Anyway, here’s the video:
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