Center Networks makes the case for Facebook to dive deep into a CPA-centric advertising strategy. It’s not a bad one, frankly… and much the same way that Google embraced CPC after Yahoo! had embraced CPM, it only makes sense for Facebook to continue along the spectrum by going after CPA.
Of course, that’s not where the big Fortune 500 advertising budgets are, and I am not sure that CPA can justify Facebook’s massive $15B business… but the flip side is that pursuing a CPM business (branded advertisers, basically) will pan out. I’ve covered this a bit in:
- Memo to Facebook Sales Team
- MySpace, Facebook’s Billion Dollar Opportunity?
For more on CPM, CPC and CPA and other online marketing lingo, click here.
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