Finally you can subscribe to StreetMojo’s RSS feeds and access thousands of contests. Get it here. And yes, if you are a website, you can now parse that good stuff and add promotions, sweepstakes etc. at will.
Feedback, suggestions, etc… send it to ash@mojosupreme.com. More mojo, you wonder… and what is StreetMojo.com, you may ask?
- StreetMojo:
1 - Allows users to log in and access thousands of contests based on category of interest. They can browse all contests for free, and if they choose to sign up to the contest in question, all they have to do is sign up to StreetMojo.com. Once they do, they will be redirected to the contest in question. Check it out here.
If and only if the users are interested, they can opt-in and get a weekly email with the latest contests, based on their interests (music, or travel, or cars, etc.). This avoids the negative connotation of most sweepstakes – notably spam and unwanted emails — and removes the chaotic aspect of looking for contests on the Web.
2- Marketers can use the platform to upload contests and reach targeted consumers and frankly, a lot of record labels, PR firms do. This is basically a self-service tool to bypass publishers.
It’s something I thought of in 2005 when I left my old gig… seeing how neglected and marginalized the promotion space was compared to advertisers… who got all of the publishers’ attention).
3 - On the flip side, it also provides publishers with the opportunity to integrate a feed onto their sites and offer their readers thousands of contests, so that they can focus their energies on selling more ads.
Again, publishers have bigger fish to fry than chase contests.
A moment of entrepreneurial candor (what else would you expect) - I have so dropped the ball on making StreetMojo.com become what I think it can become… which is a mechanism and platform to connect users with marketers with many other applications, such as classifieds, bookmarking tools, etc., all of which have been built but never launched… Shame on me.
But… with the success of WatchMojo.com, StreetMojo.com has been relegated a tad. This begs the question: should I continue to focus 99% on WatchMojo.com and let StreetMojo.com grow in tandem… or should we put some focus on StreetMojo.com, as well?
Nevertheless, a “lot” of the people that subscribe to it (about 5,000 or so!) seem to like it.
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WatchMojo NewsletterI don’t understand journalists and analysts sometimes.
I respect Rafat Ali and Henry Blodget considerably but I do not see anything wrong with this (maybe because a) I was once an advertising executive and b) this is why companies acquire assets):
First, on WSJ’s relaunch, Ali comments:
As for Murdoch’s own involvement in WSJ, if you had any doubts, here it is: “Rather than entrust the job of all this to subordinates, Murdoch has been devoting half his time since acquiring Dow Jones to reshaping the paper. He has become a regular and jarring presence in the Journal newsroom: ever since he appeared unannounced on Easter–to, as he puts it, ‘set an example’–top editors have been dragging themselves into the Journal’s headquarters across from Ground Zero on Sundays.”
Granted, Ali is not being critical, but there’s a hint of him being surprised in his tone, as in “told you so”… What did he expect?
The man spent $5B on the company at a 60%+ premium. Did anyone expect him to be hands-off? Why is Ali, arguably the most clued-in reporter / journalist acting shocked?
That’s not the only mention I found surprising. Elsewhere, Blodget questions one of Barron’s (Barron’s, of course, is WSJ’s sister publication and also part of Dow Jones) initiatives:
So much for the separation of journalistic church and state. After flipping through through the latest Barron’s, Douglas McIntyre at 24/7 Wall Street argues that, at best, several huge advertisers had advance notice of some of the publication’s stories this week:
News organizations are supposed to keep their advertising departments away from content until after it is published. Otherwise, it at least appears that commerce can influence content. That may not be true at Barron’s, but one would have hoped that the magazine would have seen fit to turn the Morgan Stanley ad down because it looks bad.
With all due respect, no. That is a myth:
The church and state adage involves actually having advertisers pen pieces and pass them as editorial. However, sales people are generally made aware of broad editorial themes. Moreover, much of these opportunities pertain to - sit down folks - the calendar. Here, you might have heard about it. Apart from the odd leap year, there’s not much by way of surprises involved in the Calendar… otherwise known as:
a system of organizing days for a social, religious, commercial or administrative purpose. This organization is done by giving names to periods of time - typically days, weeks, months and years. The name given to each day is known as a date. Periods in a calendar (such as years and months) are usually, though not necessarily, synchronized with the cycles of some astronomical phenomenon, such as the cycle of the sun, or the moon.
WSJ is an institution, as is Barron’s, but media, publishing and advertising has remained fundamentally similar for over a hundred years… Facebook won’t change how it works… and folks, neither will Rupert Murdoch.
I might add, Forbes - where Blodget’s colleague Peter Kafka hails from does the same thing. More on that, here. This does not mean that WSJ, Barron’s or Forbes are any worse for it… it just means that the ads are related to the content. Oh the horror.
Disclaimer: I worked for News Corp. from 9/2005 to 12/2005. Today MySpace TV is a distribution partner of News Corp. That does not stop me from being critical of News Corp. when it’s warranted… Also worth noting that at one point, one of their sub-performing units (ie. NOT MySpace or DJ) was suing me back in 2006… or as I call it, the summer of magic.
Yahoo!’s has had bad luck for some time, no doubt.
After all, they feature Google as their search engine of choice in 2000… who knew that would propel Google to become a $200B entity whereas Yahoo! has to now wear a butt plug just to avoid being bear-hugged by MSFT? (sorry, I presume, for that imagery), but how else would you describe Yahoo! bending over for Google eight years after Google first began to ride Yahoo! to success and riches?
As a shareholder, I am appalled.
Anyway, as an onlooker, I ask: is that dumb or just unlucky? I don’t know. But in the same vein: YHOO has now cornered itself into really beating the Street’s expectations and upping guidance.
YHOO - who has consistently disappointed investors for abour 3 years now - is all of a sudden stepping into the batter’s box facing juiced expectations. This for a company that a mere three months ago bombed and lost all shareholder credibility. Yet now, with a worsening marketplace in the backdrop, suddenly, YHOO is expected to go yard:
Mark Mahaney, Citi: The company needs revenue of more than $1.32 billion, with guidance for the coming quarter of more than $1.37 billion. Anything just in the $1.3-$1.32 billion range would be neutral. He too is looking for some mention of the Google deal.
Either way, it won’t be pretty tomorrow after the market close… by trying to prove to Redmond that they have a bigger you-know-what, they have so upped expectations that they need to be very lucky not to look dumb.
Disclaimer: I’ve sold boatloads of shares, but remain lightly LONG YHOO.
From Paid Content:
SixApart, the blogging software firm with products like MovableType, Typepad and Vox, is now moving up the value chain into offering advertising and consulting services, and has bought New York City-based social media creative agency, Apperceptive.
(…)
The idea for SA is to move beyond an increasingly commoditized blog publishing software business, and into adding advertising, design, implementation, development and site optimization services to bloggers and companies.
Technology is fast becoming a commodity, the value is in media, that’s the overriding lesson here folks. Six Apart had all of the things one looks for as a technology company: first mover advantage, solid founders, great financial backers, first to scale, yada-yaday-yada.
Then comes Blogger first, then Wordpress… and Six Apart’s so-called defensibility gets blown apart into smithereens. And now, presto, one acquisition later and they are a media company in lieu of a technology company.
This is part of a greater trend where the line between technology / software and media / publishing services are getting blurry… and one reason why we are seeing more and more digital media funds.
PLAY
