As I usually do, I just wanted to take a quick moment to introduce our latest sponsor, iMedix.
iMedix has won numerous awards and accolades; it’s one of the better exercises and uses of social networking, basically a health-centric community with plenty of information that allows you to learn more about health-oriented issues from professional sources as well as people who have - unfortunately - gone through the same challenges and - fortunately - persevered.
Anyway, expect the usual bag of banners, text links and experimentations in the weeks and hopefully months to come. In the meantime, check it out. I am not a major fan of anything-goes UGC sites and you all know I think the social media space, but as a hypochondriac myself who spends a lot of time searching for health content, applications of social media tools can work if they target the right vertical and if executed wisely.
Judging by the press, it looks like iMedix is doing some things right.
Anyway, as a side note, on the internal / housekeeping side of things, this also shows us executing our advertising sales, sponsorship and partnership strategy they way startups should: not having fifty seven ad networks running remnant ads, but signing one partner per vertical or cluster and building that relationship.
We’re doing that with Student Universe in travel, and welcome iMedix in health. Expect more such announcements soon… and if you are interested in working with WatchMojo.com on our property, blog network or very-rapidly-growing syndication network, drop me a line at ash@mojosupreme.com.
All right, speaking of health, I have a doctor appointment; my wife is eight months into her pregnancy… from there I am off to watch the Montreal Canadiens continue their mastery against the Philadelphia Flyers in Round 2 of the Stanley Cup Playoffs.
A more personal post I don’t think I could pen.
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WatchMojo NewsletterAre we still talking about this? I guess so. They even published a Part Deux.
We get the message, but the tone… man, the tone:
comScore, Inc. President & CEO, Dr. Magid Abraham, published the following letter today in regards to comScore’s domestic paid click data on Google, which has received significant media attention during the past week. Dr. Abraham confirms the accuracy of comScore paid click data, illustrating where comScore got it right and so many of the analysts, unfortunately, missed the mark.
Well, well… I will add this: comScore just proved how irrelevant it is by excluding global traffic, but I digress…
So here I am surfing on ESPN and lo and behold I see NFL Draft coverage sponsored by Coors Light. Great beer. Tastes great, less filling, all that stuff.
But having worked with all of the brewers on crafting online marketing campaigns… I wonder: how come Coors is advertising around Draft content. You say Draft, I think students. Sure, sometimes that means over 21 and all… but marketers have to tread very carefully around any college and athletic oriented opportunity. I click through to see how ESPN weaves through this rather dicey predicament in the actual Draft section and see:
Like magic… Coors is promoted in the banners leading you to the section, but once in the Draft Central… it’s Reebok, baby.
No Coors. Nowhere.
That’s brilliant and respects the rules of alcohol advertising online. So by now I am already impressed… I go back to get the URL and accidentally click through again and what do I see?
Sorry if I’m now making typos, but I am typing this on my knees, bowing down to the ESPN’s sales machine: they not only manage to create an opportunity around Draft Day for Coors… but they also get Reebok inside AND get a second advertiser Hummer.
This is impressive. As a pretty creative sales guy myself who always tried to maximize the opportunity for the publisher and the advertisers, this is gold Jerry, gold.
I’m no software/hardware expert, I pray to the Big Guy when my computer turns on and my Blackberry sends me my emails… but learning that MSFT’s CEO Steve Ballmer is hinting that they might keep XP if customers ask for it, I wonder why MSFT did not encourage Vista sales by throwing in a second Gig of Ram for free on all purchases of Vista-powered computers?
With 1GB of Ram, Vista is utter crap. But the instant you have 2GB of Ram, Vista is fine. Would it not be cheaper for MSFT to subsidize (at cost) an extra GB of Ram to get Vista working properly?
Just me… maybe it’s too late for Vista but this might serve as a good case study for future upgrades.
People who know me know that I am a proud Canadian who hates Canadians’ occasional small-mindedness. It seems to me, that apart from hockey, Canadians just don’t go all out to win. That’s why most successful Canadians - be it in sports, business, entertainment, [you name it] - have had to leave to really succeed. Mind you, Canada is the world’s greatest place to live and provides a standard of life that is not found anywhere else, particularly the USA.
However, its close proximity to the US allows Canadian companies - particularly web-based ones where borders are somewhat moot - to prosper. Think Stumble Upon who last year sold for $75M to eBay, or Research In Motion, whose Blackberry handheld devices own the market… or many others, like Cirque Du Soleil, which founder Guy Laliberte has turned into a billion dollar entertainment behemoth.
This week I realized that we were the biggest Director (professional content producer) on YouTube Canada (and not too shabby either in YouTube Worldwide - a top 25 rank). Anyway, to get a gauge of how strong or weak this actually was, I compared us to CBC, or the Canadian Broadcasting Corporation.
Here are the numbers and how we size up:
If I dare say so, we kick ass. I sorted the data a bit differently to see how we stack up:
Even better. I had no clue… Not to pile it on, but if you combine our initial old account and our new one, I’d say we kick even more ass.
Anyway, back to conquering the world.
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