BUSINESS BLOGS
BUSINESS BLOGS
category: business
13 May 2008
related tags: Internet & Web | TV Networks |

Despite what some would say, TV executives are not dumb.

They spend more and more time being entertained and communicating online.  Their kids are watching less and less TV.  They see ratings are falling and advertisers fleeing online.  But they are caught between a rock and a hard place.

They would love to start to put their content online, but with a lack of a revenue plan - let alone profitable business in sight - they cannot risk to accelerate the cannibalization they face.

Exasperating matters: content creators who have been used to television’s generous ways are not ready to move online, either.

I never really watched Law & Order, I don’t have the attention span to watch a 60 minute storyline.  But that is nothing compared to the next generation who won’t even know what L&O is (see below the quote why I say that), thanks to comments like this:

A less-than enthusiastic approach to the Web from “Law & Order” mogul Dick Wolf. As part of its upfront presentation to advertisers on Monday, NBC announced new Web series debuting his summer from the creators of “The Office” and “Heroes.” We asked Dick Wolf if he plans any Web-only programming. His response: “Not until they start paying some money.”

That’s why I love waking up every day: each day, there are more opportunities for WatchMojo.com while TV companies brace for a future like print’s past.

Informal, non-scientific sample from a quick office poll:

- Of the employees here that are 27 and over, we all knew Law & Order but don’t watch it anymore.

- Of the employees here that are 22-26 and over, most knew what Law & Order was but didn’t or don’t watch it.

- Of the few interns and employees that are below 21, no one had a clue what Law & Order was.

‘Nuff said.