It’s not really a surprise that the Top 10 video sites are largely traditional media companies who own content, so in that vein, yes, content is king. YouTube is the disruptor, no doubt, and they command a whopping 70% market share though the large majority of those streams go unmonetized. Once again, it’s worth asking what the value of a stream is.
We syndicate our library through YouTube and monetize our content… but professional content is not representative of the fare you find on YouTube.
It’s also not a surprise then, that video is becoming an outlier online: traditional media companies actually have a shot at defending their terrain online… because over time it’s not unlikely for them to generate more revenues from offline revenues than technology companies that aspire to disrupt these. In fact, YouTube is becoming the killer not of media companies but other video oriented tech startups.
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