JC Penney is getting a lot of mileage - without asking for it - for an ad that a third party created for the 2008 International Advertising Festival at Cannes. Here’s something Saatchi wants everyone to know:
“Saatchi & Saatchi has a long history of producing principled and respectful advertising for JCPenney and its entire client roster. The Speed Dressing TV commercial, which was submitted to the 2008 International Advertising Festival at Cannes, was created by a third party vendor without JCPenney’s knowledge or consent. It was produced and released to the public without any knowledge or prior approval from JCPenney. Saatchi & Saatchi did not enter the spot and deeply regrets the message this ad presents. Saatchi & Saatchi apologizes to JCPenney, its associates and its customers. The commercial is being removed from public circulation.”
Maybe I am missing something, but this should have been created under the form of a parody. We’ve done comedy skits using Hellman’s Mayo and 2000 Flushes.
We could have gotten away with both uses of their trademark, but we played it safe. Anyway, enjoy the ads, I like them both quite a bit:
Digg this Blog
Share on Facebook
WatchMojo on Twitter
WatchMojo on YouTube
Add to Favorites
WatchMojo Newsletter
PLAY
