WatchMojo.com is ranked 6th largest producer and syndicator of online video, according to TubeMogul’s updated monthly rankings. TubeMogul is a web analytics and distribution tool for online video (more), so yes, the stats are skewed towards video producers who use the service, but with 30,000 users - including FOX, CBS, HBO, PBS, Warner Bros, and Sony Pictures - it’s representative of a few things:
- what people watch online is different from what is consumed offline
- traditional video content owners are reticent to embrace the Web, by fear of either cannibalizing traditional revenue streams or simply out of inexperience
Sitting ahead of us include: Next New Networks (who incidentally saw its CEO step down this past month, had they not ranked 1st, I presume the VCs would have torched the joint altogether), techie Chris Pirillo, how-to site Howcast, For Your Imagination, and Michael Eisner’s Tornante.
Here’s Read Write Web’s rundown and commentary.
Here’s NewTeeVee’s rundown and commentary.
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