Hmm. Two and a half yars ago when I started WatchMojo.com, media companies didn’t bother replying to our overtures… looking down at us. When I say media companies: read all of them, but put a particular emphasis on print and TV companies.
Pretty quickly,
- print companies looked at us as potential lifelines, because they looked at online video as a brave new world that could save their dying print franchises (I could insert a hyperlink for each word in that sentence).
- TV companies began to feel the way print and music media firms did in the late 1990s-early 2000s.
Today, in our private talks, they “admire our vision” and “respect our foresight”. Translation: their businesses are about to join print, music and radio in the toilets.
More from our vault:
- Understanding TV executives Angst and Envy
- Web Video Represents $150B market cap in 2011, but not for TV companies
- Digital Revenues are Never Incremental for Old Media
- Will TV companies face same fate at Print Companies?
- If You’re Old Media, What Would You Do?
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