BUSINESS BLOGS
BUSINESS BLOGS
category: business
08 Jul 2008

Online video remains the fastest growing segment in online advertising:

  • Search will grow by 24.0% to $13.8 billion.  Search remains the largest “emerging” media category
  • Social media will grow by 37.4% to $1.474 billion.  Social Media will benefit from improved monetization
  • Online video will grow by 45.0% to $805 million.  This will be the fastest growing emerging media platform
  • Gaming will grow by 27.4% to $296 million.  The bulk of dollars will come from tonnage of online consumption
  • Mobile will grow by 42.6% to $298 million.  Growth will come from experimentation and expansion of an endemic platform
  • Advanced TV will grow by 13.7% to $183 million.  The medium remains constrained for the largest advertisers
  • Emerging Out-of-home will grow by 22.7% to $1.954 billion.  New digital billboards and aggregation of inventory will be key to growth

Read more here.

category: business
08 Jul 2008

Interesting monthly stats:

May 2008
Time watching TV: 127 hours 15 minutes (up 4% from May 2007)
Time On Internet: 26 hours 26 minutes (up 9%)
Watching Online Video: 2 hours 19 minutes (n/a)

From Nielsen, via SAI.

This is a bit of a chicken or egg scenario: right now, the best content in on TV, but programming is done in a dictatorial manner, where you have to watch things when TV companies say you have to watch it.

When you consider that the average web video lasts 2 minutes (most tend to be 1 to 3 minutes), then 2 hours and 19 minutes means that each person watches 70 clips per month, or 2.5 per day, which is very much in line with every other stat or report out there.  The thing is: online video viewership is rising, not in the sense that those who watch video will watch more of it (though they might, as quality and quantity of content increases) but a large number of people do not watch videos, at all, favoring text or not being set up technically to watch video.

Little secret: despite being a major producer of online video, I am not a video consumer.  There, I said it.  But that is changing… compared to 2.5 years ago when I launched WatchMojo.com and saw none… I sure do watch more and more video, and a lot of that has to do with being in the business, yes, but a good reason for that increase in simply more accessibility, more quantity and of course, more quality.