BUSINESS BLOGS
BUSINESS BLOGS
category: business
08 Jul 2008

Online video remains the fastest growing segment in online advertising:

  • Search will grow by 24.0% to $13.8 billion.  Search remains the largest “emerging” media category
  • Social media will grow by 37.4% to $1.474 billion.  Social Media will benefit from improved monetization
  • Online video will grow by 45.0% to $805 million.  This will be the fastest growing emerging media platform
  • Gaming will grow by 27.4% to $296 million.  The bulk of dollars will come from tonnage of online consumption
  • Mobile will grow by 42.6% to $298 million.  Growth will come from experimentation and expansion of an endemic platform
  • Advanced TV will grow by 13.7% to $183 million.  The medium remains constrained for the largest advertisers
  • Emerging Out-of-home will grow by 22.7% to $1.954 billion.  New digital billboards and aggregation of inventory will be key to growth

Read more here.