Video is now firmly kicking search’s ass… well, not yet in revenues (where it actually matters), but in terms of engagement:
According to comScore, in May, in the US, people streamed 12B videos, but conducted just over 10B search queries.
eMarketer says online video advertising revenue will come in at $1.35B in 2008… but the odd thing is that YouTube - despite having a commanding market share lead in streams generated - does less than $50M in actual video ads, with the bulk of that $200M yearly revenue coming from display banner ads.
So who generates video advertising revenues? By our estimates, it’s mainly traditional media and the portals. For more on that, click here.
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