While analysts and competitors ask whether or not Google is a media - and even, dare we say it, content company - Google is printing money. But if you wish to read more about this:
- Google Buys Feedburner and Encroaches on Organic Ad Results
- Google Search: RIP 2007 - Google Portal: Est. 2007
Google’s problem, frankly, isn’t with intent. Clearly it has intentions and ambitions of being a media company. Its problem is execution: everything other than search and text ads could use better execution.
I am not sure if Google has anyone working at the very top that really gets media and content… (re: “quick, let’s automate this”). The company’s DNAs are rooted in technology… and for better or worse, that mindset will hurt it in becoming a media / content company. Talked more about this in Does Google Have Any People Skills?
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