BUSINESS BLOGS
BUSINESS BLOGS
category: business
11 Aug 2008

A theme we’ve covered quite a bit is the balancing act between content and distribution. I came across the following via NewTeeVee, from NYTimes:

For Mr. Bewkes and his team, the core of the strategy is a wager that the media pendulum will swing away from distribution and back toward content. “The last number of years, all you have heard about is new and better ways to distribute content,” says Mr. Meyer, sitting in his office on Warner’s lot in Burbank, Calif. “At some point, I think distribution gets commoditized,” leaving, he says, content as the more valuable component.

Nowadays, distribution is a commodity, and I’d go as far as to say marginal distribution is so easy to obtain that it dilutes the value of content, even though this sounds very counter-intuitive. For the record, I’m not saying less distribution is better than more distribution, but distribution at any cost (unpaid, basically) is not necessarily a wise strategy.

- The Commoditization of Distribution and Scalability of Content.
- The Democratization of Content and the Commoditization of Distribution.
- Content vs. Distribution is Secondary to Quality and Scarcity.