Live streaming is the bottom of the user-generated content barrel: not only it’s low quality, but it’s bad low quality stuff, and worst off: advertisers really have no clue what to expect.
It’s as monetizable as gay Nazi propaganda, laced with profanities, essentially.
YouTube, meanwhile, has desperately been trying to make the $1.65B Google paid for it seem sensible. Wisely, it’s now thinking against getting into the live streaming market. Frankly, the space is very crowded, so it can always scoup up a desperate player for pennies on the dollar down the road. But I doubt it wants to, especially with advertisers fleeing the lower performing and less safe environments.
We’re entering an exciting period now where hype, flash and buzz just won’t cut it. The latest exhibit: Spotrunner lays off a bunch of staffers.
It’s not all bad: online video is about to take off.
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