BUSINESS BLOGS
BUSINESS BLOGS
category: business
29 Aug 2008

WatchMojo.com launched on January 23rd, 2006.

We relaunched the site on a new, embeddable player with much more robust RSS feeds on August 19th, 2007.    Yeah, I sort of missed that anniversary.  Thankfully, I remembered to pick up flowers on August 27th… which is a slightly more important date… anyway, point is, I was playing around with TubeMogul’s stats and realized their interface gives us nearly 17M all-time streams, which is obviously not too shabby, but it’s not a total tally of all of our streams.

Mind you, I am sure some content providers do that in one month… but I think quality matters in publishing and video in particular and I am proud to say our team has created one of the highest quality collections of video out there, and to generate that many streams to high quality programming is a pretty good accomplishment.  And, regular readers know that we’ve put our brakes on hyperdistribution as a tradeoff to boost revenues, which we’ve been able to do successfully.

Anyway, this got me to look back at our stats to see what our total streams are, to date (you know, adding the streams on our site as well as sites that TM does not track).

1- WatchMojo.com’s all-time streams on the Web are:

You know what TubeMogul gives us (17M), so that is a floor, adding everything else, how many streams do you think we’ve done since Day 1?

a) 17,000,000 - 20,000,000
b) 20,000,000 - 25,000,000
c) 25,000,000 - 30,000,000
d) 30,000,000 - 40,000,000

Answer to come later. And a bonus question for you:

2) Guess WatchMojo.com’s out-of-home reach via our partners per month (basically, how many people see our videos in malls, coffee shops, gyms, garages etc.?):

a) 0-1,000,000
b) 1,000,000-3,000,000
c) 3,000,000-5,000,000
d) 5,000,000-10,000,000
e) 10,000,000-15,000,000
f) 15M and over

Answers to both coming later.