When we launched WatchMojo.com in January 2006, I went out of my way not to target men, what with my non-compete from AskMen being in effect until 2007. But invariably, over time, there are only so many women’s topics you can cover, so we now have quite a lot of content targeting men.
Not surprisingly, we ended up arming Glam with a lot of their video content on Brash.com, the men’s site they launched today. This move is just the latest site we provide premium video content to.
As a former executive in men’s content, I think they have a shot at becoming a player in the space. Time will tell. Glam has been launching a dizzying array of products of late; yet it is laying off some people in anticipation of hard economic times. As a result, it might be challenging to pull it all off… so we shall see if Brash.com ends up in the hits column or lands in the recycle bin.
The company has brought in a former Fox Interactive Media executive, John Trimble, to handle Brash’s advertising, and magazine industry veteran Richard Perez-Feria to oversee the editorial content. Trimble ran properties that included IGN, Gamespy and AskMen, 3 of the top sites in the coveted men’s 18-34 demographic. Disclosure: I ran sales for AskMen until 2005.
One thing I do like: the name. But we all know you need more than a cool URL to become a hit on the internet.
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