Just overheard from my colleague that we cracked open our 700th digital video tape, which means we’ve shot 700 hours of footage. We have also licensed many more hours, etc. So we’re talking 700 hours of stuff we’ve shot in nearly 3 years…
Here’s a rundown of the library:
OVERVIEW OF PROGRAMMING AND EDITORIAL BREADTH AND SCOPE
- Over 4,000 videos published and archived on WatchMojo.com.
- With 100-125 new clips produced each month
- With 50-100 new clips published each month
- 12 categories: Automotive, Education, Fashion, Film, Food, Health, Music, Politics & Economy, Space & Science, Sports, Technology, Travel and Video Games
- 30 or so subcategories.
- Over 300 hours of programming in all; 700 hours shot
- Average length: 1 to 3 minutes.
Here are:
Snapshots of our video content library:
Short - http://www.watchmojo.com/corporate/WatchMojo_Content.pdf
Detailed - http://www.watchmojo.com/blogs/watchmojo_library.pdf
ADDITIONAL EXAMPLES AND LINKS
Automotive:
http://www.watchmojo.com/index.php?id=6259 - Car Profile: Ford Focus
http://www.watchmojo.com/index.php?id=6566 - BMW 7 Hydrogen
http://www.watchmojo.com/index.php?id=6302 - How To Change a Spark Plug
Business & Technology:
http://www.watchmojo.com/index.php?id=6410 - Cool CSI Gadgets
http://www.watchmojo.com/index.php?id=6386 - Anti Bomb Devices
http://www.watchmojo.com/index.php?id=6176 - Business: Profile on News Corp.
Comedy:
http://www.watchmojo.com/index.php?id=6550 - Fake Terminator 2 Spoof
http://www.watchmojo.com/index.php?id=6266 - Skit: The Missing Piece of Toast
http://www.watchmojo.com/index.php?id=6328 - New Invention: Mayo Spritzer
http://www.watchmojo.com/index.php?id=5935 - New Reality TV Show?
http://www.watchmojo.com/index.php?id=6223 - Fake Ad: NFL Super Bowl
Education:
http://www.watchmojo.com/index.php?id=6321 - Tips on Getting a Summer Job
http://www.watchmojo.com/index.php?id=5913 - Author Interviews
Fashion:
http://www.watchmojo.com/index.php?id=6192 - Paris Hilton Footwear
http://www.watchmojo.com/index.php?id=6422 - Bikini Fashion Show
http://www.watchmojo.com/index.php?id=3969 - Hugo Boss Fashion Show
Film & TV:
http://www.watchmojo.com/index.php?id=5552 - Interview with Director Michael Lewis of Shoot ‘Em Up
http://www.watchmojo.com/index.php?id=6426 - Meet the Creators of Pineapple Express
http://www.watchmojo.com/index.php?id=5993 - Interview with Anthony Bourdain
Health:
http://www.watchmojo.com/index.php?id=6232 - Achieve a Beach Body
http://www.watchmojo.com/index.php?id=5598 - Stone Massage Overview
http://www.watchmojo.com/index.php?id=5598 - Cellulite: How To Get Rid of It
How To’s:
http://www.watchmojo.com/index.php?id=104&tag=how+to
Lifestyle:
http://www.watchmojo.com/index.php?id=6256 - Food: How To Make French Toast
http://www.watchmojo.com/index.php?id=5547 - Home: How to Drain a Clogged Sink
http://www.watchmojo.com/index.php?id=6020 - Dance: Bellydance Workout
http://www.watchmojo.com/index.php?id=5524 - Art: Profile on Artist Bruce Nauman
Music:
http://www.watchmojo.com/index.php?id=6153 - Interview with Moby on new album
Politics & History:
http://www.watchmojo.com/index.php?id=4960 - Was 9/11 a Conspiracy?
http://www.watchmojo.com/index.php?id=6529 - Author Interviews
http://www.watchmojo.com/index.php?id=6235 - Days of the Calendar
http://www.watchmojo.com/index.php?id=5923 - World Empires
Science & Space:
http://www.watchmojo.com/index.php?id=6551 - Phoenix Mars Mission
http://www.watchmojo.com/index.php?id=6524 - Learn About the Equinox
http://www.watchmojo.com/index.php?id=6515 - Supermileage Car
http://www.watchmojo.com/index.php?id=6372 - Understanding the Milky Way
http://www.watchmojo.com/index.php?id=6208 - Eco Tips on Green Living
http://www.watchmojo.com/index.php?id=6626 - Stargazing
Sports:
http://www.watchmojo.com/index.php?id=6098 - Michael Jordan College Career
http://www.watchmojo.com/index.php?id=6537 - Boxing Techniques
http://www.watchmojo.com/index.php?id=6527 - Zip lining
http://www.watchmojo.com/index.php?id=6331 - Street Luging
Travel:
http://www.watchmojo.com/index.php?id=6178 - Austria
http://www.watchmojo.com/index.php?id=5562 - Florence, Italy
Video Games:
http://www.watchmojo.com/index.php?id=6347 - Visual Sports
http://www.watchmojo.com/index.php?id=6318 - Electronic Arts
Multi-lingual Clips:
http://www.watchmojo.com/index.php?id=6295 - French
http://www.watchmojo.com/index.php?id=4282 - Spanish
http://www.watchmojo.com/index.php?id=5566 - Mandarin
http://www.watchmojo.com/index.php?id=5596 - German
WATCHMOJO.COM TV SHOW
Show 1
http://www.youtube.com/watch?v=VWDvHtQ2CpY
Show 2
http://www.youtube.com/watch?v=uzeD0kR5rJA
Crazy, no?
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WatchMojo NewsletterConsumers are not buying homes, because they expect house prices to be lower one year out. Not surprising, when you consider that home prices have fallen in 80 cities.
It’s not just housing anymore: shoppers fear buying prepaid gift cards from retailers due to the threat that they might go broke. It’s more than a threat: Circuit City has filed for bankruptcy.
Automakers are trolling on Capitol Hill (and YouTube) asking for mercy and, oh yeah, $25B in bailout money from taxpayers. Consumers have already shunned Detroit’s cars, this is why they’re in this mess, but with the specter of bankruptcy, sales will fall even more.
Consumption has halted to a screech, no doubt, with a 1% growth in online commerce, which last year at this time was growing 17% year-over-year.
Add it all together (or subtract it all together) and you have a 2.8% decline in consumer prices.
- Jerry Had to Go
Founders make great CEOs early on. Sometimes, they make great CEOs when they return. But that is the exception and not the rule. Usually they focus on one aspect of a company and leave the operational details to someone else. For example: Hugh Hefner decides if a woman’s boobies look good to make the centerfold, but he does not decide the company’s strategy.
- Don’t hire anyone named Sue, Marc, etc.
The list of people that is brandied about is ridiculous: Sue Decker needs to leave, too. Marc Andreessen is basically Jerry Yang II. The company needs to hire someone not before 1 month and not longer than 2 months from now. But it should not rush into this. The higher the profile, the larger the baggage. So yes, this means no Mark Cuban either.
- The Board’s bloody hands
The Board needs to be held accountable. They were impotent against Jerry and incompetent with regards to Microsoft. What kind of track record do they have in their experience sitting on Yahoo!’s boards that they will make the right decision in the SEO search? Zero.
Yahoo!’s Board should simply ask questions from all candidates, record their interviews, and then open these up to Yahoo! employees, who should have final say.
- What is the future of Yahoo!?
Hint: ask staffers. If Yahoo! is a media company, then sure, lean towards a Peter Chernin. If it’s a tech company, then guess what: don’t hire Mr. Chernin, and by extension: ditto Jon Miller or Ross Levinsohn, too.
- Operations vs. Strategy
The company has to understand that it needs to address operational woes as well as strategic ones. But bringing an investment banker type (such as Quincy Smith) would also not really make sense because it sort of puts up the white flag and makes Yahoo! capitulate operationally, wandering around aimlessly looking to sell.
- Ride out the wave
Online media is now experiencing a slowdown due to a systematic meltdown of the housing, financial, consumer segments… but the secular trends remain very positive.
- 2 wrongs don’t make a right
Yes, you should have sold at $31, but don’t sell at $13, either. Two wrongs don’t make a right.
- Search
What is Yahoo!’s role in search? Yes, it still commands 40% but unless Yahoo! can really be a serious player here, then wasting all of that R&D money when the future growth is in video seems foolish.
When Google was riding it high, its stock price kicked yours, at least now, that won’t be the case.
- Mark Your Territory
Icahn bought shares at $25, he should buy a bundle now in the low teens to average out his purchase price and not accept a deal below $20, what should they seek? Much more.
So yes, sure, if Microsoft comes knocking, and they will… talk, be polite, be gracious, but explain that the adage is buy low and sell high… and not sell low.
- Private Equity
Private equity will face challenges, too. But Blackstone raised $21B at the peak and $9B additionally for a new fund. Revisit taking the company public now, to be spun off in an IPO in the next decade. If I owned shares, I would not want to sell now, though.
Ultimately, Yahoo.com is a great asset whereas Yahoo! the company is a zombie… Yahoo! needs to exorcise its past to rescue its soul.
PLAY
