Rupert Murdoch is attacking NYT not by a hostile takeover (not sure the Feds will allow it, though admittedly the Feds are busy with trying to save the dying vestiges of capitalism) or even by trying to win over subscribers, he’s poaching advertisers.
Microsoft, meanwhile, is “over” with trying to acquire Yahoo!, so it is now poaching its employees, Yahoo’s VP of Search Technology Sean Suchter just left Sunneyvale for Redmond.
This is a new, old kind of warfare, I think, and it reminds me a lot of General Electric’s chairman, John F. Welch Jr., who earned the nickname Neutron Jack on his reputation for eliminating people while leaving building intact. In this case, the attacking party leaves the company intact but strikes at the core of the asset: in NYT’s case (a print media company) it’s the advertisers and in Yahoo!’s case (a #2 in search), it’s the brains behind… the algorithm and unit organization.
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