BUSINESS BLOGS
BUSINESS BLOGS
category: business
24 Nov 2008

Via Paul Kedrosky.  Here is what the automotive sector spends in terms of advertising, I would just like to point out if the US automakers were to enter Chapter 7 and reorganize themselves, the European and Asian carmakers would just get more aggressive for market share, which means they’d advertise more and give better offers.  Anyway, here are the figures:

  • 3.3% of total U.S. measured spending
  • 5.9% of total U.S. network TV spending
  • 49% of total (foreign and domestic) automakers’ U.S. measured spending
  • 2.8% of total U.S. magazine ad spending
  • 8.0% of total spending in Sports Illustrated
  • 9.2% of total spending on Fox network TV
  • 2.5% of total U.S. cable-TV ad spending
  • 6.8% of ad spending on ESPN
  • 8% of total Internet spending

    Sources: Ad Age, Nielsen, TNS

When you combine these figures, however, with the impact of lessened financial sector advertising, you start to understand why advertising is having a rough short term period.