Don’t hold your breath, I know I won’t.

But after seeing projections for online video advertising slashed from $1.35B to a paltry $550M earlier this year by eMarketer, I think media companies and investors are getting the idea: UGC isn’t going to do the trick, marketers want professional content.

SONY acquired Grouper a few years ago for $65M, rebranded it Crackle is now putting in a big push behind it with the announcement of a bunch of new shows tomorrow.  It will be interesting to see where SONY takes Crackle in the months and years to come.  Check out WatchMojo.com’s channel on Crackle here… But you can bet one thing: this is one step in a clear trend in the video industry on the Web.

I won’t name names since we partner with some and have confidentiality agreements in place, but expect many more similar companies announcing their own plans where they bolster professionally produced content in an effort to move away from UGC…

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