Sling.com is the latest partner to join our syndication network, which includes the very same companies that the media purports to be Sling.com’s competitors: Hulu, Joost and of course, when we talk about online video, YouTube.
As a content provider, I do see some nuances in how Sling.com is approaching the content aggregation angle which is very different than what Joost and Hulu are doing, which I think gives them a shot at making a dent in terms of market share. I wish I could say more… should be noted that while Sling competes with Hulu, it also partners with them. If you can’t figure out why, think of Sumner Redstone’s mantra “content is king”. The web has always been a place where competitors become collaborators…
As of now, we have a bunch of content up on Sling.com now (a few hundred clips)… and in the days and weeks to come, we’ll be moving our entire library over the site. I like the interface and the list of content is impressive. Time will tell if their property gains traction.
Sadly, Sling is only available to US residents, so global audiences will have to check out our content on other places.
I’ll be honest: I have no idea who will emerge as the winners of video content aggregation / distribution in 1, 3, 5 or 10 years, let alone 20-50 years… but I do know that it’s nice to hedge your bets and partner and license your clips to a wide array of players that have the DNA and people to be serious contenders, so while we long ago stopped giving content away to just any partner, I think it’s important to give some credit to what Sling Media has accomplished and give them the time it will take to build up a viable player in the space.
With the proliferation of blogs as news sources, companies are crowned as kings or tossed aside as clowns on the day a product is releases or a press release hits the wire… and obviously, that ain’t no way to build - or judge - a business.
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