Landed in my inbox yesterday from the Jordan, Edmiston Group… but only got to this now. The figures are breathtaking:
Highlighted by Tech Crunch:
In a report released this morning, boutique investment bank Jordan, Edmiston Group estimates that between 88 percent of the publishing and advertising industry’s revenue growth over the next few years will come from four sectors: Database & Information, B2B Online Media, Consumer Online Media, and Interactive Marketing Services. In other words, it will be coming mostly from the Web. In contrast, between 2001 and 2007, only 33 percent of industry growth came from these sectors.
Paid Content (who likes to publish the tiniest of graphs, by the way) highlights another stat:
The all-important metric for an entrepreneur: The four growth categories saw average revenue and EBITDA multiples range from 3.4x to 4.5x and 13.5x to 21.3x, respectively, in 2008, as compared to 1.5x to 2.4x and 8.0x to 8.5x, respectively, for traditional media sectors.
Yeah… 2009 is bracing for the year that offline print gets squeezed.
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