The headline to the news that advertising will shrink, and online ads might shrink by 5%, might as well be: quick, let’s fund more crap, if you ask me.
Think about it: we have way too many ways to upload crap onto the Web, creating an influx of low-quality “content”. Last time I checked, marketers like to associate themselves with something of quality. The problem is whatever content of quality exists is being drowned in an ocean of UGCrap, and the traditional media companies are being so annhilated that they have little incentive to move their libraries (be it print, radio or video) online.
The result: too much inventory around low quality fare, and nothing worth advertising alongside of.
Guess what? The music suddenly stopped, and all of the chairs were made of crap.
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