Boxee’s efforts to try to “rescue” Hulu and introduce them to “the 10-foot experience” reminds me a lot of this skit from Mad TV (incidentally, airing on News Corp.’s FOX, which owns 50% of Hulu):
When Boxee’s dalliance with Hulu began, I wrote “The Techies Don’t Get It“, because technologists think that they are doing media companies a favor by ripping them off and robbing them of their choice to choose where and when consumers should access their media. I mean, I like both of these companies and want both to be wildly successul (not just as a user, our company’s content is on both platforms), but for the love of all things holy, technology companies cannot unilaterally make decisions on behalf of media companies.
Just this morning Paidcontent.org’s CEO Nathan Richardson wrote about how Silicon Valley can help newspapers. Are you freaking kidding me? VCs and technologists essentially plot ways to rip off media. That’s the only challenge they see, the only one they view as potentially lucrative.
Personally, I don’t shed a tear when a traditional media company goes out of business over sheer stupidity, but by the same token, I don’t exactly take pleasure in seeing a technology company act so brazen.
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