BUSINESS BLOGS
BUSINESS BLOGS
category: business
07 Apr 2009

Mirror, mirror on the wall…

What does the future of display ad units bear for us all?

Will behavioral targeting make ad rates plummet?

Will e-Commerce widgets force buyers to open up their wallet?

Or will in-video ad units turn me into a prophet?

All right, enough rhyming… but I do think that the best way for publishers to turn their real estate historically attributed to display ads more valuable is by pushing user-initiated, video ads.  That seems like a no-brainer to me.  Read more here.