Navigation, Content and Communication
Google would be navigation, clearly they won that game. They are now moving towards communications, with things like Gmail… but as email morphs into social networking, they are now moving into that space more and more.
This is why I think Google and Facebook are the real enemies or combatants in that space.
I don’t see MySpace and Facebook as competitors… and this kind of supports my argument that moving forward, MySpace will be increasingly a competitor to Microsoft’s MSN.com and Yahoo.com, which both aggregate content and editorialize it. This also explains why MSFT invested in Facebook, not just to avoid Google from buying/ investing in Facebook, but also as a proxy to fight Google on the communications front.
MySpace will be an entertainment hub, Facebook will be a tech platform, basically, used largely to communicate. Long term, even if Facebook seems to be more valuable, MySpace will generate far more revenue.