Let me point to Exhibit 1: Calling BS on Denton, written October 13rd 2008, where I suggested that Denton wasn’t all that scared of what was lurking around the economic corner… but rather, this was his way to zig while his competitors zagged.
A lot of folks in new and traditional media look at the New York-based British publisher as a barometer of what is to come in digital media, so if he seems scared and scales back, then others will too… but his is a more lean and efficient venture, so while he used the downturn as an excuse to fix his house, others in media scaled back far more aggressively. Now that the bottom has been reached (or so “they say”) the spoils will go to Denton who hasn’t really scaled back all that much, probably.
It turns out, after all, that things weren’t too shabby in the end.
And therein lies the true genius of Nick Denton: at a time when entrepreneurs (and their backing VCs) blog about how great business is going and how crystal clear their business models are (or are about to become), Denton gives you a sense that all is not too rosy… while he laughs all the way to the bank.
That, admittedly, is something I could learn from him, too. Just because we live in “open times” doesn’t mean you have to share every freaking detail with the world, I suppose.
Image is copyright Matt Haughey.
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