From NY Times:
Why were so many people in the technology world wrong about Hulu? It was an idea that seemed like a relic of the worst excesses of the dot-com era: a portal for content run by a joint venture of media companies. Could any venture have more going against it?
The key words are “technology world”. Joost failed because a bunch of technologists (KaZaa, Skype) hired a technology executive (Mike Volpi) and thought that better technology would prevail.
Also, the perception of what happened at Hulu is somewhat different than what actually happened at Hulu, which basically spawned from NBC’s initially ill-fated NBBC venture. I am not sure if Hulu would have succeeded without the lessons and leadership of the NBBC experience. At WatchMojo.com, we worked with NBBC, Hulu and Joost and trust me, Hulu is far and away more impressive when you see how many other ventures in video have failed… but I think chalking it up to content or UI alone is over-simplifying it.
Digg this Blog
Share on Facebook
WatchMojo on Twitter
WatchMojo on YouTube
Add to Favorites
WatchMojo Newsletter
