Good question.
Ever since Google launched text ads and adopted the pay-per-click model, search revenue paved the way for online media’s growth. Today, Google generates the bulk of its $24 billion in annual revenues from search ads. In turn, search ads account for 40% of all new-media spending.
Will that ever change? It depends. I first examined that question in 2007, today we look at the trends that will make it happen. Read more on my first article on MediaPost.
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WatchMojo NewsletterAll graphs from the folks at eMarketer, and graphs I referenced in my first article on MediaPost.
I will add a link to a story soon to this blog post to put all of these graphs in context.
The trend is clear:
He emphasized Aol’s content strategy, with the build out of AOL’s new content management system Seed and acquisition of StudioNow on the video front. Armstrong went into some detail about AOL’s nichebuster strategy, noting that “fragmentation is our friend.” He also said that AOl will pursue new paid subscription services in the future.
Will Digg be able to reclaim the mojo it has seemingly lost to Facebook and Twitter?
From PEHub:
For starters, Digg is planning to launch a spate of new Digg sites centered around niche content. To continue broadening away from its original base of men ages 18 to 34, Digg is “extending beyond our one-size-fits-all home page and atomizing content,” says Digg’s chief stategy officer, Mike Maser. If you’re interested in rock climbing or knitting, Digg aims to have in-depth news for you to vote up or down on a separate home page.
We shall see. This is the problem with platforms: they can catch fire and scale rapidly, but despite the perception of defensibility (”it has 40 million registered users”) there is nothing all that defensive about any of them (just ask MySpace). This is why Digg founder launched Revision3, a video content company. Content is king and over time, unless you’re clueless, you can only get bigger and more entrenched.
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