First you create content, then you build distribution, then you monetize it all. Media is pretty simple and straightforward when you break it down.
Founder Om Malik announced that IDG will sell ads for Om Malik’s GigaOm Media, which means that Malik’s empire becomes the latest property to leave Federated Media, John Battelle’s company. I suppose GigaOm was not happy with the results from FM and Battelle, who has a thankless job of ad repping tech sites who look at a magazine like The Economist and wonder why they’re not getting those advertisements and advertisers. continue reading...
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