As global advertising powerhouse WPP continues to shift operations to the digital side of things, Sir Martin Sorrell is targeting Montreal-based ad agency Nurun. I’ve worked with Nurun in the past and it has an impressive client list and made a name with notable marketers.
Nurun is actually owned partially by Quebecor Media, whose sisted company Quebecor World is about to be eating away by a major private equity investor or a competitor as plans for a $400M credit facility fell through at the last second. continue reading...