This week, MySpace.com launched a branded microsite to promote Coca-Cola’s “Open Happiness” campaign. The key theme of the microsite reveals The Formula for Happiness. The microsite includes interactive features with a focus on Music, Fashion, Video Games and Movies, as well as daily prize giveaways and one grand prize of an all expense paid trip to MySpace’s upcoming “The Release” show. Each section required relevant content that reflected the brands message of “Happiness”. WatchMojo.com had the privilege of providing original and exclusive video content to power the microsite’s Fashion Section. WatchMojo was challenged to find entertaining and informative fashion videos that closely matched the overall feel of Coca-Cola’s brand and message and would help increase user engagment. WatchMojo scanned its complete library of content to single out the best fashion videos we had to offer. The result, WatchMojo’s content integrated flawlessly into the microsite, adding precious value to Coca-Cola’s “Open Happiness” campaign. continue reading...
The Ten Commandments are recognized as the moral foundation in Judaism, Christianity and Islam. They also serve as the basis for many judicial systems around the world. Today however, I will be focusing on a specific commandment, namely number VIII on the infamous stone tablets Moses schlepped down Mount Sinai: Thou Shalt Not Steal.
A few weeks ago I stumbled onto a blog developed by two former ad execs, Jon Noel & Adam Kubik. Now, this isn’t your typical Perezite Hilton, celebrity gossip site… StealOurIdeas.com is creativity with a sense of humor, media relevance and political flare. continue reading...
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