All graphs from the folks at eMarketer, and graphs I referenced in my first article on MediaPost.

I will add a link to a story soon to this blog post to put all of these graphs in context. continue reading...

Despite the doom and gloom outlook for display ads, I think the story of 2009 might easily be how publishers will actually yield more revenue by swapping the display ads with video-in-display ads on that same real estate.

And, I’m not alone.  Here are some figures from eMarketer: continue reading...

eMarketer’s is pegging online video revenues at $850M in 2009, but I think it is under-estimating the real contribution videos will make to the web advertising total. continue reading...

eMarketer’s revised projection, benchmarked against the latest Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) data, puts online ad spending at $25.7 billion in 2009. That is only 8.9% over the $23.6 billion that will be spent in 2008. 

But when you compare their latest figures with their month-old data, it appears that eMarketer is losing its marbles.  Let’s see the latest stats: continue reading...

Still a lot of uncertainty and hope (hype) surrounding online video.  I think in many ways, video is a better fit with display ads whereas video ads work better with text content.    

But a new report by eMarketer, as seen on Business Week, released July 16, suggests Web surfers ain’t seen nothing yet. Video ad sales are expected to grow from an estimated $775 million this year to $3.1 billion in 2010 and then to $4.3 billion in 2011. That’s up from a November projection in which eMarketer estimated 2010’s video ad sales at less than $3 billion (see BusinessWeek.com, 11/7/06, “Up Next: Online Video Ad Boom?”). continue reading...