BUSINESS BLOGS
BUSINESS BLOGS
category: business
03 Feb 2010

All graphs from the folks at eMarketer, and graphs I referenced in my first article on MediaPost.

I will add a link to a story soon to this blog post to put all of these graphs in context. continue reading...

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category: business
13 Jan 2009

Despite the doom and gloom outlook for display ads, I think the story of 2009 might easily be how publishers will actually yield more revenue by swapping the display ads with video-in-display ads on that same real estate.

And, I’m not alone.  Here are some figures from eMarketer: continue reading...

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category: business
17 Dec 2008
related tags: Internet & Web | Video | YouTube | eMarketer |

eMarketer’s is pegging online video revenues at $850M in 2009, but I think it is under-estimating the real contribution videos will make to the web advertising total. continue reading...

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category: business
25 Nov 2008

eMarketer’s revised projection, benchmarked against the latest Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) data, puts online ad spending at $25.7 billion in 2009. That is only 8.9% over the $23.6 billion that will be spent in 2008. 

But when you compare their latest figures with their month-old data, it appears that eMarketer is losing its marbles.  Let’s see the latest stats: continue reading...

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category: business
16 Jul 2007

Still a lot of uncertainty and hope (hype) surrounding online video.  I think in many ways, video is a better fit with display ads whereas video ads work better with text content.    

But a new report by eMarketer, as seen on Business Week, released July 16, suggests Web surfers ain’t seen nothing yet. Video ad sales are expected to grow from an estimated $775 million this year to $3.1 billion in 2010 and then to $4.3 billion in 2011. That’s up from a November projection in which eMarketer estimated 2010’s video ad sales at less than $3 billion (see BusinessWeek.com, 11/7/06, “Up Next: Online Video Ad Boom?”). continue reading...

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