Slated to enter the U.S. market for the 2011 model year, the Cruze could replace the Cobalt small car.
General Motors released the first photographs of what will be the company’s new Chevrolet Cruze compact car Thursday. The Cruze represents a more aggressive attempt by GM to truly take on the small car market, according to an industry analyst.
“Particularly at GM, they’ve always viewed their small cars with disdain,” said Ed Kim, an analyst with industry marketing consultants Autopacific.
Where cars like the Chevrolet Cobalt, which the Cruze will replace, are seen as money-losers needed to meet government fuel economy requirements, the Cruze is a serious attempt to create a more-than-competitive small car, said Kim. Continue reading…
According to Peter Valdes-Dapena
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