Finding the perfect bra depends on what you’ll be wearing and where you’re going. Tamara Glick, founder of Trademark Image Consulting, says you can avoid any embarrassing bra mishaps by keeping a well-stocked bra wardrobe.
Here are Tamara’s suggested bra essentials:
Three to four regular day bras: These are bras that are seamless and very plain. You should have one or two seamless bras in black and two in a flesh tone that matches your particular colouring. This can range from a blush colour if you’re very pale to a cocoa colour if you’ve got a really rich skin tone. They would be suitable under any regular t-shirt, blouse or even a sweater and provide no lines that would be detected outside of your clothing. A slightly moulded cup will ensure you won’t be a walking temperate gauge when you enter a room!
A push-up bra: Like a sexy pair of jeans, every woman needs at least one push-up bra. Opting for one with a lower front will come in handy when wearing a top with a lower décolleté. Plus, who doesn’t like a little added lift now and then?
At least one athletic bra or sports bra: Depending on how often you’re active, you may need an entire wardrobe worth of sports bras that provide enough support while you’re sweating at the gym.
A strapless or convertible bra: Most strapless bras nowadays are convertible; they come with detachable straps and those allow you to create a halter neck, one shoulder or criss-cross back. It also gives you the opportunity to feel secure in having straps that match whatever neck line you are wearing.
A long line bra: This style of bra is one that most people today don’t give much credit to but they can be really handy in creating a very smooth look under a dress or a tight-fitting top.
A sexy bra: No explanation needed for having a bra that is strictly for fun!
According to MSN Shopping
“New Zealand women are getting bigger breasts, with D cups and bigger accounting for nearly half of Bendon bras sold in New Zealand last year.
Though the C cup is still the most popular bra cup size, sales of D to J cup sizes have increased by 53 percent over the past three years, compared to a 2 percent increase in the sales figures of AA to C-cupped bras, according to Bendon figures.”
Designers are showing off their newest lines and designs at fashion weeks around the world. So far the sheer and see through look is probably the most notable look for 2009. The runways have showed off collections with a few key pieces using sheer fabric to create flowing gowns, dainty skirts and more.
The great thing is that the designs are very tasteful and nothing screams trashy. It’s the perfect combination of girly meets sexy.
Dutch lingerie designer Marlies Dekkers is known as a trendsetter for women’s underwear and intimate apparel. Her success has to do with the use of modern materials, attention to detail, intricate finishing touches and the strikingly graphic character found throughout the collection. In this video learn why Marlies Dekkers is making very sexy waves in the world of underwear. For more information click Here.
To celebrate 60 successful years of the fabulous French brand, Simone Pérèle have recreated one of their best sellers, The Stiletto. An elegant caramel plunge bra with an overlay of black sheer, and black style lines is incredibly chic. For more information click Here.
Watch watchmojo.com’s video to see The Stiletto.
A fashion faux pas and a wardrobe malfunction, the dreaded back fat is never a do.
Bras are the major contributor to this unattractive look. But the right fitting bra can also be the solution. What most women may not realize is that this has nothing to do with your bra being too small, but is actually due to your bra being too big!
Read the solution for this fashion blunder.
Here’s a video on finding the perfect bra.
We as women spend a lot of our time thinking about our looks, especially when it comes to what we’re going to wear!
Now we all know that you would never purposely make a fashion faux pas, but sometimes they do happen. So here’s a list of fashion blunders we all find ourselves in with tips on how to avoid them in the future.
From About.com
Anyone who knows me knows that I already do this… It’s one of those “why didn’t I think of that?” moments.
A California woman has invented the “Cleavage Caddy,” which is basically a bra with pockets. Instead of worrying about a purse, credit cards, lipstick and cell phones can easily be hidden in your bra. Frankly, it’s kind of awkward when you’re reaching into your shirt when you’re at the checkout, but whatever. It comes in different styles and sizes, and retails for about $30. And now you won’t need to buy a bra with extra padding.
WINSTON-SALEM, N.C., July 17 /PRNewswire/ — Barely There intimate apparel, the industry leader in seamless bras, panties and shapewear is the recipient of the 2007 OBIE Award — outdoor advertising’s greatest honor — for its innovative and wry take on the practical problems women encounter with their lingerie.
Last summer, Barely There’s campaign for its Invisible Look collection generated buzz at its launch by shunning come-hither models and plunging cleavage in favor of bras adorned with headlights, pine cones, lettuce heads and pointy pink drink umbrellas. By capturing the bumps, bulges and other bra- related problems faced daily by American women, the print and billboard campaign received prominent media attention.
“The campaign’s off-beat and edgy ‘no funny shapes’ messaging really appeals to consumers,” said Susan Ratz, director of marketing for the Barely There brand. “They get it and understand that Invisible Look bras are their solution to looking and feeling great in their clothes.”
Barely There was also a finalist for a Kelly Award, sponsored by the Magazine Publishers of America, for the brand’s print campaign.
The campaign, developed by The Martin Agency of Richmond, V.A., has boosted the brand’s sales and market share. According to NPD data, Barely There’s intimate apparel sales were up 22.3 percent from the last six months of 2005 to the same period in 2006. Bra sales in particular witnessed an increase of 24.3 percent in that same period.
To keep the momentum going, the brand recently re-launched its Web site incorporating the campaign’s visuals and messaging. Viral videos, consumer give-aways, and fun animations have helped grow the brand’s online fan base and increase brand awareness.
“We used animation to bring the print imagery to life in a catchy, humorous way and integrated it with music and lyrics to set the tone and root some of the ‘there’ terms into the popular vernacular,” said Ratz. “This unique viral component of our campaign created a lot of buzz and allowed us to get our message across in an unexpected way that resonated with our consumer.”
One popular animation, posted to the brand’s Web site and MySpace.com page, sings the sorrows of such brassiere blunders as “monoboob,” “quadra- boob,” “chicken-chest” and “torpedoes.” A Barely There-branded fortune-teller interactive on AmericanGreetings.com invites site visitors to send their gal pals egreetings that would reveal their fortunes. All of the online programs featured calls to action and click-through links to the Barely There Web site.
Barely There will launch two new Invisible Look styles this summer, both with new Comfort Stretch lining, bringing the collection’s tally to six bras. “The Invisible Look collection offers a wide variety of bra and panty choices to help banish those funny shapes,” Ratz added.
(1) NPD Group/Consumer Tracking Service (ending Jul-Dec 2006) Intimate Apparel and Bra Data
About the Barely There® brand
Barely There is an industry leader in seamless intimate apparel. Barely There bras, shapewear and panties are sold at dept. stores nationwide. Barely There is part of Hanesbrands Inc.
For additional information about Barely There bras, tops, panties and shapewear, visit www.barelythere.com.
About Hanesbrands Inc.
Hanesbrands Inc. is a leading marketer of innerwear, outerwear and hosiery apparel under strong consumer brands, including Hanes, Champion, Playtex, Bali, Just My Size, barely there and Wonderbra. The company designs, manufactures, sources and sells T-shirts, bras, panties, men’s underwear, children’s underwear, socks, hosiery, casual wear and active wear. Hanesbrands has approximately 50,000 employees in 24 countries. More information about Hanesbrands Inc. may be found on the internet at http://www.hanesbrands.com.
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