Orlando, Fla., October 9, 2007 – Hard Rock International differentiates itself with Rock, but philanthropy is the company’s soul. Hard Rock has remained true to its “Love All, Serve All” creed since the company’s founding in 1971 – a motto that can be heard or seen at every Hard Rock location around the world. Continuing its pledge to serving others, Hard Rock is proud to announce the launch of SERVE2 – a benefit compilation CD, featuring previously unreleased tracks from some of music’s most influential artists, including Bruce Springsteen, Bob Dylan, Jackson Browne, Joss Stone, KT Tunstall and more – to benefit WHY (World Hunger Year), a nonprofit organization that strives to fight against hunger and poverty in America and around the world. All net proceeds from SERVE2 will be donated directly towards Artists Against Hunger & Poverty (AAHP), a special artist-directed program of WHY – for which, Hard Rock has proudly raised more than $1 million to date.
Joining Bruce Springsteen, Bob Dylan and others in the fight against hunger and poverty, the SERVE2 CD features never-before-released tracks by a unique blend of major multi-platinum, Grammy Award-winning and acclaimed recording artists like The Hold Steady, Mat Kearney, Brandi Carlile and more, as well as several bonus digital tracks. The songs are new, classic, electric or acoustic, and reflect the generosity of the artists that donated them to the project on behalf of serving those in need.
“We are honored to be partnering once again with Hard Rock and such great musicians for this effort,” said Bill Ayres, founder of WHY. “The generosity and time committed to SERVE2 has been tremendous, and we are overwhelmed by the support for the cause.”
Servin’ Up Some Rockin’ Charity . . .
SERVE2: Physical Album (also available digitally):
Bruce Springsteen “The Ghost of Tom Joad (Live in Dublin)”
KT Tunstall “Heal Over (Live at Gaia Music, London)”
Bob Dylan “The Ballad of Hollis Brown (Live at Carnegie Hall, 1963)”
Joss Stone “Big Ol’ Game”
Jackson Browne “Casino Nation (Live from Melbourne, Australia)”
Citizen Cope feat. Alice Smith “107°”
Brandi Carlile “The Times They Are A-Changin’ (Live from Boston)”
Marc Broussard “Bring It On Home To Me” (Sam Cooke cover)
The Hold Steady “Arms and Hearts”
*O.A.R. “Dareh Meyod (Live at Madison Square Garden)”
Natasha Bedingfield “Lay Down”
Mat Kearney “Nothing Left to Lose” (Acoustic Version)
Ghosts “Stay The Night”
Andrew W.K. “This Is My World”
Bonus / Digital Tracks:
Toby Lightman “Better (Live From Joe’s Pub)”
Sons of William “Bell Bottom Blues” (Derek & the Dominos cover)
Hellogoodbye “Baby It’s Fact (Live From New York, NY)”
Josh Rouse “Start Again”
Jen Chapin “You Haven’t Done Nothin’” (Stevie Wonder cover)
Eli Cook “Man-Child”
Griffin House “Love to Begin”
*Previously-released track
Listen to Hellogoodbye’s “Baby It’s a Fact” (Live From New York) from Serve2
http://dev.theorchard.com/jaclyn/mp3/Hellogoodbye_babyitsafact_livenewyork.mp3
One Million and Counting . . .
To celebrate reaching the $1 million mark in funds raised for WHY, in addition to SERVE2, Hard Rock International will continue to offer its 21st Signature Series T-Shirt, inspired by Bruce Springsteen, and also launch a new commemorative limited-edition pin, to benefit WHY. The Bruce Springsteen Signature Series t-shirt and collectible pin feature a drawing of one of Bruce’s favorite guitars. The shirt is available in black in classic men’s sizes.
“Hard Rock International possesses a social consciousness that benefits a number of charities and organizations, including World Hunger Year,” said Sean Dee, Vice President and Chief Marketing Officer, Hard Rock International. “Hard Rock has actively supported World Hunger Year for years, raising more than $1 million to date, and we are proud to continue to support a great organization that envisions a world without hunger and poverty.”
In addition to Hard Rock’s Rock Shops throughout the world, the SERVE2 compilation, Bruce Springsteen Signature Series t-shirt and pin will also be available for sale through Hard Rock’s Web site at www.hardrock.com and WHY’s Web site www.worldhungeryear.org beginning November 6th, 2007. All songs featured on the SERVE2 CD, as well as bonus tracks, will also be available for download at major online retail stores via The Orchard’s digital distribution network.
“We applaud Hard Rock and the entire WHY team for their passion, commitment and dedication to harnessing the power of music to fight global poverty,” said Greg Scholl, President and Chief Executive of The Orchard. “We are proud to be a part of this project and to help spread the message of SERVE2 to fans around the world.”
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Just had a chance to give this album a quick listen through, and have to say I am really impressed. The man is only 21 years-old but his song-writing talents and rhyming skills come through big in his debut album. I would say prematurely that it has a sound quite similar to The Streets, but that could just be the English connection, both with the strong accent in their singing and rhyming.
Some of my personal favorite tracks; Rawhide featuring Lily Allen, If You Got The Money, Sheila and Calm Down Dearest.
Rawhide has got a tempo that fluctuates all over the place, but done in an awesome way. Lily Allen adds something to the song that just makes it stand out on the album. Note this song was only included on the North American release. If You Got The Money is just plain catchy, right down to the “la di da don da da.”
The past year has been filled to the gills with memorable performances for melodic rockers the Plain White T’s! This month will be no exception. On October 11th, the organization behind the Grammy Awards, the National Academy of Recording Arts and Sciences, will be honoring legendary rockers Cheap Trick in Chicago. The Plain White T’s will be performing two songs by their fellow Windy City rockers at the gala event. Robin Zander and Rick Nielsen of Cheap Trick have been rumored to be joining the T’s on stage for some of the performance. The band will be filming a video for their new single, “Our Time Is Now,” later in the month which they will be performing on The Tonight Show with Jay Leno on October 10th.
Plain White T’s tour dates:
Oct 18 2007 8:00P Schottenstein Columbus, Ohio
Oct 19 2007 8:00P Delta Plex Grand Rapids, Michigan
Oct 20 2007 8:00P AllState Chicago, Illinois
Oct 21 2007 8:00P Assembly Hall Champaign, Illinois
Oct 23 2007 8:00P Frank Erwin Center Austin, Texas
Oct 24 2007 8:00P Nokia Live Dallas, Texas
Oct 25 2007 8:00P Verizon Wireless Theatre Houston, Texas
Oct 26 2007 8:00P Ford Center Oklahoma City, OK, Oklahoma
Oct 27 2007 8:00P Mud Island Memphis, Tennessee
Oct 28 2007 8:00P Voodoo Island New Orleans, Louisiana
Oct 30 2007 8:00P Jacksonville Veteran’s Memorial Arena Jacksonville, Florida
Oct 31 2007 8:00P Fillmore Miami Beach Miami, Florida
Nov 1 2007 8:00P UCF Orlando, Florida
Nov 2 2007 8:00P The Amphitheater at the Wharf Orange Beach, Alabama
Nov 3 2007 8:00P Gwinnett Arena Atlanta, Georgia
Nov 4 2007 8:00P Littlejohn Coliseum Clemson, South Carolina
Nov 6 2007 8:00P Municipal Auditorium Nashville, Tennessee
Nov 7 2007 8:00P Roanoke Civic Center Roanoke, Virginia
Nov 9 2007 8:00P SOLD OUT: Tsongas Arena Boston, Massachusetts
Nov 10 2007 8:00P Arena at Harbor Yard Bridgeport, Connecticut
Nov 11 2007 8:00P Patriot Center Fairfax, Virginia
Nov 13 2007 8:00P Wachovia Spectrum Philadelphia, Pennsylvania
Nov 14 2007 8:00P Madison Square Garden New York, New York
Nov 15 2007 8:00P The Guvernment Toronto, Ontario
Nov 16 2007 8:00P Scotiabank Place Ottowa
Nov 17 2007 8:00P John Labatt Centre London, Ontario
Nov 18 2007 8:00P Blue Cross Arena Rochester, New York
Nov 20 2007 8:00P Palace of Auburn Detroit, Michigan
Nov 21 2007 8:00P US Cellular Center Cedar Rapids, Iowa
Nov 23 2007 8:00P Magness Arena Denver, Colorado
Nov 24 2007 8:00P Santa Star Arena Albuquerque, New Mexico
Nov 25 2007 8:00P Jobing Arena Phoenix, Arizona
Nov 27 2007 8:00P Long Beach Arena Long Beach, California
Nov 29 2007 8:00P San Jose State Event Center San Jose, California
Nov 30 2007 8:00P ARCO Arena Sacramento, California
Dec 1 2007 8:00P San Diego Sports Arena San Diego, California
Dec 2 2007 8:00P The Joint Las Vegas, Nevada
Jan 14 2008 8:00P TD Banknorth Garden Boston, Massachusetts
PLAY
