This one comes to us from Ken Wheaton over at AdAge.
I love when a brand with deep roots in their community comes out to support their local heros. In this case… it’s the Louisiana original, Tabasco Sauce with a brilliant ad to rally up the troops and the fans for this coming Sunday’s Superbowl match up between the Indianapolis Colts and the New Orleans Saints. The copy is some of the most timely and appropriate I’ve ever seen.
“You’ll forgive a wee bit of bias here, won’t you? Not that you have a choice. The Super Bowl is this weekend. A certain team made the game. This ad, from a company based in my home state, touches on that. It is the best ad ever. I don’t care if you’re a Colts fan. You’ve had enough glory for one lifetime — and your food is lame and you can’t hold your liquor. ENJOY!” - Ken Wheaton, AdAge
Short and sweet, thanks Ken!
Regardless of what New Orleans as a city has gone through, the Saints have clearly earned their spot and I find it extremely inspiring to see the business community rally behind them the way the have.
WatchMojo wishes everyone a happy Superbowl weekend (even if you’re a clots fan)
So we’ll leave you with a few videos to help prepare you for the big game!!!
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