VIDEO GAMES BLOGS
VIDEO GAMES BLOGS

NEW YORK, NY–(Marketwire - January 7, 2008) -

NEWS FACTS

Strategic interactive agency Blast Radius today announced five of the many key launches that capped off a successful 2007. Blast Radius worked with prominent, global brands including Electronic Arts, Nintendo of America, Jordan Brand and Newell Rubbermaid to develop the strategy, design and technology that support the specific business needs of each group.

– Electronic Arts — The launch of EA Sports March Madness, www.easports.com/marchmadness07/, marked another year filled with successful launches for EA and EA Sports by Blast Radius. One of the outstanding site features is the home page media gallery, which is a combination of screen shots, videos and exclusive information, wrapped into a flexible media player that allows for sharing content quickly and easily into Facebook, Digg and de.li.cious.

– Nintendo of America — Blast Radius worked with Nintendo to launch a completely revamped Nintendo.com, www.nintendo.com. The new site marks a departure from the traditional hard-core gamer experience to one that is aimed at Nintendo’s expansion market, including the alpha moms and dabbler dads. One of the highlights of the new site is Gameguide, an interactive tool that enables users to explore all current and future Nintendo titles and filter them down quickly.

– The Air Jordan Flight Club — Flight Club, www.nike.com/jumpman23/flightclub/, is a members-only commerce site that sells limited edition Jordan footwear and apparel. Developing the design and strategy behind Flight Club, Blast Radius created a premium platform to reward Jordan Brand’s most loyal consumers with access to exclusive products.

– Melo M4 — As part of the Jordan Brand site — Jumpman 23, Melo M4, www.nike.com/jumpman23/m4, celebrates the launch of Carmelo Anthony’s fourth signature shoe. Blast Radius has developed the “Rise” concept as a way to share the story of Anthony’s rise from a rookie to basketball star. Blast Radius achieved this by creating a multi-dimensional environment with full screen video, rich product, and athlete photography.

– Newell Rubbermaid — Amerock, www.amerock.com, rolls out as an additional brand in the Newell Rubbermaid family, which began when Blast Radius launched Sharpie.com earlier in 2007. Because of the great diversity within its product lines, Blast Radius developed an eBusiness platform that enables Newell Rubbermaid to efficiently create additional brand sites on a common platform while each site can be customized with its unique feel and features that are most relevant to the brand’s consumers. Blast Radius has created Amerock.com with a site-wide content management system, an email campaign management tool and a complete site analytics reporting suite. Wrapping up 2007, the December launch of Galleria, www.galleriahardware.com, a sub-brand of Amerock, demonstrates again the platform’s highly scalable and customizable capabilities.